Dave Cross
1 min readJul 15, 2022

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Nick is talking about entrepreneurs who leave a 9-5 job and replace it with something that incorporates all the worst bits of corporate culture - investors, a constant drive for growth and, as a result, more stress than working the 9-5.

It doesn't need to be like that. There's a new entrepreneurial movement that can probably be traced back to Tim Ferris and "The Four-Hour Work Week". This is characterised by people who know how much money they need to live the lifestyle they want and are aiming to make that amount of money without buying into corporate culture.

And you only have to spend ten minutes scrolling through entrepreneurial TikTok to see that many of them are succeeding. Whether it's selling marketable skills like copywriting, software development or graphic design on Fiverr or selling products through Amazon or Etsy, these people are living the lives they want without having to work for anyone else.

You can try to claim (as some commenters here are doing) that these people aren't "true entrepreneurs" but that's a "no true Scotsman" fallacy and they don't care about your semantic tricks. No matter what you call them, there's a large chunk of a whole generation who are removing themselves from the corporate workspace.

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Dave Cross
Dave Cross

Written by Dave Cross

Geek, Fintech, SEO, Lefty. Feminist, Atheist. Skeptic. Rationalist. Secularist. Humanist. Republican (UK Meaning!). Londoner. Music lover. Writer. Genealogist.

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